I recently had the opportunity to attend the CES (Consumer Electronics Show) in Las Vegas as an industry affiliate for the company Evident Productions. The CES is the world’s largest consumer technology trade show hosted and provided by the Consumer Electronics Association.
When I first entered, at the east wing, I was greeted by a plethora of the highest-quality products unreleased on the consumer electronics market. From high-definition 3D paper-thin panels to a wide array of tablets, personal cell phone towers, in-home productivity robots and many more ground-breaking innovations, the scene is absolutely incredible.
Although the CES featured consumer technology exhibitors in 15 product categories, the most competitive, among others, was 3D technology. Augmented holographic components and High Definition crisp 3D Television is changing the way we perceive reality and the surreal.
3D Technology has taken a great step forward in recent years and the future of this technology looks bright. 3D technology can be a benefit once it has been fully developed with the best accuracy and performance. As of now, it is still undergoing changes and development. Considering the industry is making improvements frequently, the platform will eventually prove to be a huge success.
After speaking with several 3D movie-goers, a majority of them were opposed to the idea of 3D technology as a convenience.
“3D technology is a product that has been released before its completion,” sophomore Josh Islas said.
Islas’s interpretation of the high-end visual sensation is accurate. This technology, although solely on the big screen, is beginning to leap onto television shows, video games and other forms of digital media and entertainment outside of the movie theater realm.
“One of the main flaws of 3D technology is the required glasses for viewing, especially for people who wear prescription glasses already,” Islas said. “You can imagine glasses resting on top of another pair of glasses can be somewhat awkward and uncomfortable.”
Islas explained that 3D technology does not cause him to experience headaches. However, sophomore Michael Fidalgo finds viewing 3D movies causes him not only headaches but sometimes even nausea.
“When I’m given the choice of viewing a 3D film over a 2D film, the 2D film would win me over by a landslide,” Fidalgo said. “I feel that the 3D option does not yet ensure the maximum amount of audience satisfaction.”
However, a minority of consumers find 3D technology to be a spectacular benefit and strong asset to the media industry. Contrary to the perceived disinterest, a new 3D platform is making big waves in the industry. This new technology, known as auto-stereoscopy, will definitely prove to be a benefit to the skeptic consumers of the 3D platform.
Zenith companies in the industry, such as Sony, LG, and Samsung are pursuing and developing this new technology to incorporate it within all aspects of 3D entertainment. Auto-stereoscopy simply allows people to experience 3D entertainment without the use of special viewing glasses.
Interestingly enough, the same industry experts predicted that this technology wouldn’t appear until five or ten years out. That is why its debut at CES this year was so particularly surprising. After having the opportunity to experience auto-stereoscopy in a private viewing room, I can definitely attest to the fact that this is a major improvement in 3D technology.
The above students’ points were valid, concise, and reasonable. Personally, I find 3D to be a technology that is still in the making. However once it is perfected, the beautiful experience of depth perceived by the eye through the screen is spectacular. Through auto-stereoscopy, excluding the use of special eyewear will be beneficial to consumers everywhere. This will be a real game changer for the industry.